Business Administration Program Looks Toward the Future


Tillamook Bay Community College’s (TBCC) business administration program is taught 100% online and is starting its fourth year this fall term. The program is an excellent choice for students who are interested in business related careers but are unable to make scheduled class times fit into their busy schedules. Students can login to courses from anywhere they have an internet connection.

As the business administration (BA) faculty at the college, Tom Atchison and I recently completed a three-year Business Program Review. The first part of the review looked at what the program has achieved in the prior three years. The second part looks forward and outlines goals for the next two three-year cycles. We would like to share some of the goals of the program going forward:


Short-term (three-year goals)

  • Expand 1 year and/or less than 1-year college certificates and career pathways.

Research shows that students benefit when they can acquire incremental certificates while progressing towards a degree.

  • Engage more teachers and high school students with dual credit courses.

While TBCC currently partners with two local high schools in offering BA dual-credit courses, we need to continually work to expand more course opportunities.

  • Review and/or revise courses and curriculum sequencing as appropriate to meet current business trends.

BA faculty continue to annually review curriculum with the BA Advisory committee to ensure that courses and course outcomes most effectively prepare students for employment.


Long-term (six-year goals)

  • Develop competency tests to allow students to test out of Beginning Word, Beginning Excel, and maybe others as requested.

BA faculty need to research standard and best practices available for competency tests

  • Build and maintain an alumni connections network to identify opportunities that will further increase student success and promote the college.

This plan would benefit from partnering with the college’s Advancement and Business Offices.

  • Institute a post-graduate survey for alumni regarding which courses were most helpful for job-readiness and work-related skills.

BA faculty need to assess and learn from other school’s best practices along with the types of questions within the surveys


Another feature of our online BA program is the significant use of Open Educational Resources (OER). The William and Flora Hewlett Foundation defines Open Educational Resources as,” teaching, learning, and research resources that reside in the public domain or have been released under an intellectual property license that permits their free use and re-purposing by others.” To date, TBCC faculty using OER’s in the classroom have saved students over $450,000 that would have been spent on textbooks.

The business faculty works very closely with, and greatly appreciates input from, an advisory committee of local employers. This advisory committee is an important partner of the BA program and provides advice and input related to current and future curriculum. The committee members are instrumental in ensuring that the curriculum is current to meet the needs of business and industry.

We are pleased to offer students an online option to completing a degree locally and look forward to growing opportunities for students as we work to continuously improve the program.