Strategic Planning

Strategic Planning Message

Dear Students, TBCC Faculty and Staff, and Community Members:

Tillamook Bay Community College (TBCC) just completed a very successful accreditation visit in October 2021. This was our first reaccreditation visit since obtaining our initial independent accreditation back in 2013. TBCC was formally reaccredited for another seven years by the Northwest Commission for Colleges and Universities at their January 2022 meeting.

Having completed a very successful first accreditation cycle means we have also completed our first strategic plan which has served us very well over the past seven years.  We are now ready to look ahead and develop a new strategic plan to carry us forward for the next seven years. TBCC was given a commendation for our planning process in the recent accreditation visit. We will now build on the success of our current plan to develop a new strategic plan for the college. This will involve developing a new vision and mission statement for TBCC to carry us forward, along with new strategic priorities and metrics to measure our progress.

Strategic Planning Insight Report Now Available

The first phase of the college’s Strategic Planning work, the Get Clear phase, is complete. In this phase, the college community (including students, staff, and members of the broader community) was invited to share their perspective on the key opportunities and challenges facing the College. 

Based on the input gathered through interviews, focus groups and a survey, our strategic planning partner Coraggio Group has put together an Insight Report that captures key themes to inform the college’s next strategic plan. The report includes a summary of the engagement process as well as insights, implications and supporting data for each of the seven themes listed below:

Strategic Themes

1. TBCC is valued and respected by the community.
2. The community is counting on the college to support workforce development and economic vitality.
3. There is a need to increase visibility, awareness, and engagement with TBCC across the community.
4. Students are the college’s greatest promotors, and they desire even more of the great support they receive at TBCC.
5. There is an opportunity for TBCC to lead, convene, and connect the community to address challenges and foster civic engagement.
6. A continued commitment to diversity and inclusion at the college is important to stakeholders.
7. Strengthening systems, processes, capabilities, and relationships at the college would improve employees’ experience.

Next Steps
  • The Strategic Planning Team will meet several times in March and April to begin translating the themes into elements of the strategic plan. 
  • The Strategic Planning Team will check back in with the community and stakeholder groups sometime starting in May, where the draft elements of the plan will be discussed and refined. 

If you have any questions about this process, or would like an invitation to the next community meeting to discuss the draft elements of the plan, please contact our Director of Institutional Effectiveness, Erin McCarley at 

Strategic Planning Team Members

Tom Atchison – Business Administration Faculty

Holly Kraus – Support Specialist in Instruction

Heidi Luquette – Vice President of Administration and College Relations

Erin McCarley – Director of Institutional Effectiveness

Selena Castro – Dean of Academic Partnerships

Kellie McKeehan – Student Engagement Facilitator

Britta Lawrence – Executive Director, TBCC Foundation

Teresa Rivenes – Vice President of Academic and Student Services

Jude Scholtzhauer – Student Success Coach

Sayde Walker – Marketing Coordinator

Planning Timeline

Strategic Planning Model 2017-2021

In 2017, TBCC improved its planning processes by developing a set of objectives under each core theme, along with concrete measures that help determine if we are achieving the core themes and objectives. We developed the strategic planning model to include continuous improvement both at the institutional level and at the department level and ‘closing the loop.’ Performance on core theme metrics is used to determine college-wide goals. We are creating a culture of improvement within the College that strives to fulfill the mission and vision of TBCC. 


Erin McCarley
Director of Institutional Effectiveness

503.842.8222 ext. 1035